The Perfect Elevator Pitch in 5 simple minutes

An effective elevator pitch is a critical business tool, especially for small business and sole traders!

You will know if you network, are meeting new prospects, or trying to win business, that you need to be able to EFFECTIVELY convey what it is that you do, in a way that captures attention!!

There are heaps of fantastic resources on the internet to help you write your perfect elevator pitch; but I found they were very long winded and sometimes quite confusing.  Your elevator pitch is designed to enlighten prospects, not confuse them!

So I have created a template that my coaching clients love, they say it is simple, easy to use and helped them to nail an elevator pitch, when previously they had been avoiding what they saw as a complex task!  Pop over to our shop (click here) if you would like to purchase the simple and easy template “The Stellar Elevator Pitch” to get your perfect elevator pitch done and dusted in 5 minutes!  Otherwise – if you have a bit more time, you may prefer to just follow some free instructions below:

Your elevator pitch is how you quickly and concisely tell people about yourself, but it is not enough to simply say what you do (well, that is if you expect to find any customers!!).  Your elevator pitch needs to capture attention, create a desire to hear more and open the possibility for further communication.

So the elements you need are:

• Information about who your company is
• information about what your company does
• information about who is your target market
• information about how you help your target market
• information about why your target market should use you

Now here is the important thing – it is not a speech, instead you are trying to engage someone in a conversation!  So you need to convey the above information as succinctly as possible.  Write dot points of the above answers and then fashion them into a sentence of approximately 30 words (most elevator pitch advice will say 60 seconds/words, but I can tell you a sale is made or broken in the first 30 seconds, PLUS you want people to ask you more, not bore them to death!).

STELLAR SALES TIP: Finally you want to create an emotional connection and if you follow my sales advice you will know that I teach questions and examples are the best way to do this!

A Stellar Strategy eg: “You know when a small business struggles to make money?  We provide them with simple tools to fix that!  We recently helped XYZ company secure 10 new clients in a market they were struggling with!”

As always – please feel free to share this information, we only request that you recognise the author Stephanie Bressan, Sales Coach and owner of Stellar Strategies (www.stellarstrategies.com.au)!

Remember, you can purchase the quick and simple template here to help you achieve the perfect elevator pitch in 5 minutes and if you are still struggling with that perfect elevator pitch I can help you with a quick 30min coaching session!

We love to hear your comments or feedback and please feel free to ask me any questions in the comments or at info@stellarstrategies.com.au.

Tags: business tools, elevator pitch, elevator pitch example, elevator pitch template, elevator speech, good small business tips, importance of script; importance of scripting, increase business, small business tips and advice, Stellar Strategies

This entry was posted on Thursday, June 10th, 2010 at 2:13 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.