Looking for More Customers?

So you’re looking for more customers?  Here’s some tips on what NOT to do…and some good ones on what you should be doing too!

You wouldn’t walk up to a stranger and ask them to marry you, so why do most businesses think that they can just hire a sales company to win them new business with one phone call?  People buy from people they Know, Like and Trust: how can you create that in one or two phone calls?  The answers is: you can’t!

In my experience the first time you cold call you can expect approximately a 1% or less success rate; the 2nd time up to 2%; the third time increases up to 5% and the good news is that by the time you have had between 5 and 10 points of contact, conversion goes as high as 30%!!

So here are some tips to AVOID making costly sales mistakes:

• don’t go straight for the appointment
• don’t be mysterious or coy
• don’t be rude to the receptionist
• don’t go for the kill

And more importantly here are some tips for steps you DO want to take:

• do ask questions
• do get them to talk
• do find out what they like about their current suppliers
• do find out what is important to them
• do ask permission to make further contact
• do get contact details to allow for a relationship to develop!

Hope these Stellar Strategies help you to increase your success when you are seeking new business!  and of course – if you are going to outsource this key job function in your business, be sure the company you hire knows how to befriend the gatekeeper and get the contact details of the decision makers!

Wishing you Stellar Success!

Stephanie Bressan – info@stellarstrategies.com.au @stellarstrategy

Tags: good small business tips, increase your business, Looking for More Customers, outsource, outsource telemarketing, selling, Stellar Strategies, tips to avoid sales mistakes, tips to find new customers

This entry was posted on Sunday, May 23rd, 2010 at 3:30 am and is filed under Sales Tips & Advice, Small Business Success. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.