7 Tips To Outsourcing Your Sales

Most of you would already know that Stellar Strategies provides Sales Outsourcing solutions.  We have two main areas:

1. Small Business: for businesses that are either too small to have their own sales force or have more customers than sales people can handle, and
2. IT Manufacturing/Distribution: we are a specialist in the IT arena, we speak the language and know the Features and Benefits of this specialised range.

Recently I have had alot of enquiries about how outsourcing sales can help you to improve your business.  It is really important when you consider outsourcing that the company you choose adds to your brand, because they can do more harm than good if you aren’t careful.

So I thought I would write the top 7 tips you need to know when looking for an outsourcing company, to ensure they will do justice to your and your brand!

1. Know your target market-if you don’t know, outsourcing could be expensive because your campaign is more hit and miss,
2. find out if your provider is comfortable dealing with your target market-eg: don’t use a B2B specialist for B2C sales, make sure they know your buzz words and truly understand your product and business,
3. know the result you are looking for-do you want contact names, permission to send info, appointments booked, rapport created or just a yes/no to your questions,
4. what is your provider’s record with previous clients-do they know their conversion rates and Return on Investment statistics,
5. do they bring extra knowledge to the table-can they recommend how you should proceed to gain the strongest results, do they increase your knowledge,
6. can they represent you-do they share your vision, do they understand what is unique about you and how to portray that, and finally
7. Trust your gut! Do you feel like they are an extension of your own company policies and values?  Is it a good fit?  Do you trust them to represent you in the best possible light?

Outsourcing actually makes sound financial sense, hiring someone internally can cost a company an additional estimated 50-200% of the annual wage, then there is always the chance that a new staff member won’t work out.  It makes even more sense if you are a micro or small business owner and the job of sales falls back on you or other staff who have no sales experience.  On top of all the other things you need to manage in the business, the sales process goes lacking!  When you outsource to a professional sales team you gain measurable consistent results and spreading the workload between team members also provides balance and efficiency, creating higher conversions!

BUT you need to be careful!!  There are many companies out there who offer outsource sales and telemarketing services in the traditional vein of sales being a numbers game.  Personally I recommend that you look for a company who understands the numbers work better when they act as an extension of your company and they create rapport and relationships on your behalf!  Otherwise they could be removing parts of the foundation you have spent your hard earned time and money to build up.

Feel free to contact me if you wish to discuss any of the points above, or if you are considering outsourcing and want some help qualifying and identifying who will be the best fit for you!

Wishing you Stellar Success!!

Stephanie Bressan – info@stellarstrategies.com.au

Tags: good small business tips, increase business, measure results, outsource, outsource telemarketing, outsourcing sales, Phone Marketing, prospecting, small business tips and advice, Stellar Phone Sales, Stellar Strategies, Stellar Telemarketing, successful telemarketing campaign, target market, tips for sales success

This entry was posted on Sunday, May 23rd, 2010 at 11:30 am and is filed under Sales Tips & Advice, Small Business Success. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.