Are your prospects 100% with you, ready to hand over money or, are you finding that you are not closing all the sales you would like? Do you get the feeling they are keen for your product or service, but something is holding them back? Would you like to know a neat trick to simply increase your sales and help some of these prospects simply and easily over the lin
Archive for June, 2010
The Perfect Elevator Pitch in 5 simple minutes
June 10th, 2010An effective elevator pitch is a critical business tool, especially for small business and sole traders! You will know if you network, are meeting new prospects, or trying to win business, that you need to be able to EFFECTIVELY convey what it is that you do, in a way that captures attention!!
There are heaps of fantastic resources on the internet to help you write your perfect elevator pitch; but I found they were very long winded and sometimes quite confusing. Your elevator pitch is designed to enlighten prospects, not confuse them!
How to ask for the sale on your blog
June 4th, 2010Yesterday I discussed the risks you take in being too “salesy” with your blog: when your blog is a business tool, NOT your business! Quite a few of you were a bit stunned that “The Sales Encyclopedia”, recommended that you DON’T sell on your blog at all! (thanks @darrensrjohnson for that lovely tag btw, don’t mind if I do accept that compliment!!). I know, it is one of those paradoxes that is a little hard for me to even grasp, as I am always touting the benefits of never missing an opportunity to sell; but some of the comments and emails I got really got me thinking, so I would like to clarify that there is indeed an opportunity for you to sell in your blog posts – BUT THERE IS AN ART TO IT!!
How to make Sales from your Blog
June 3rd, 2010If you are not an online marketer, but instead your blog is a business tool, how do you make money from your blog? It’s a great question BECAUSE you have to be careful – if you try to use techniques that work for online marketers, you are at a very real risk of alienating potential clients.
